Rising stars vs. standard IAB phase 2 study of...
Rising stars vs. standard IAB phase 2 study results
Logistics 7 ad units publishers 5 4 advertisers 5 agencies 4 ad serving partner Impressions1 4 million
Ad formats studied. Publishers | Advertisers rising stars of IAB standard publishers advertisers portrait format 300 x 250 regulator 728 x 90 Sidekick Billboard Filmstrip pushdown (not tested) 2
Ad formats studied. Publishers | Advertisers agencies ad-serving-Analytics-Partner3
Standard IAB interactivity metrics standard interaction Metricsthe percent of users, the purpose the frame a ad assessing 0.5 SecondsUniversal interaction he average height of the user pretend you spent for the AdUniversal interaction Time4
Standard IAB | 300 x 250300 x 250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 5
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe6
rising stars | ?lmstrip 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T7
rising stars | Sidekick 300 x 600 | Jeep Jeep | Expanded8
rising stars | Control 970x90CollapsedExpanded AXE9
rising stars | Portrait format 300 x 1050 300 x 1050 Westin Hotels Jeep10
rising stars | Poster-970 x 250 Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T11
Universal interaction rate comparison rising stars Excel in universal interaction rate 9.6% 3.9% 12
Universal interaction time compare rising stars Excel in universal interaction time 5.8 seconds 3.9 seconds13
Universal interaction rate comparison best rising star vs best 728 x 90 or 300 x 250-2.1 X 14
Universal interaction time comparison best rising star vs best 728 x 90 or 300 x 250 2 X 15
Heatmaps
Standard IAB | 300 x 250300 x 250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 17
Standard IAB | 300 x 250 heatmaps300x250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 18
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe19
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe20
rising stars | ?lmstrip 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T21
rising stars | ?lmstrip heatmaps 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T22
rising stars | Sidekick 300 x 600 | Jeep Jeep | Expanded23
rising stars | Sidekick of heatmaps 300 x 600 | Jeep Jeep | Expanded24
rising stars | Control 970x90CollapsedExpanded AXE25
rising stars | Slider heatmaps 970x90CollapsedExpanded AXE26
rising stars | Portrait format 300 x 1050 300 x 1050 Westin Hotels Jeep27
rising stars | Portrait of heatmaps 300 x 1050 300 x 1050 Westin Hotels Jeep28
rising stars | Poster-970 x 250 Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T29
rising stars | 970 x 250 Billboard heatmaps Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T30
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Rising stars vs. standard IAB phase 2 study results
Logistics 7 ad units publishers 5 4 advertisers 5 agencies 4 ad serving partner Impressions1 4 million
Ad formats studied. Publishers | Advertisers rising stars of IAB standard publishers advertisers portrait format 300 x 250 regulator 728 x 90 Sidekick Billboard Filmstrip pushdown (not tested) 2
Ad formats studied. Publishers | Advertisers agencies ad-serving-Analytics-Partner3
Standard IAB interactivity metrics standard interaction Metricsthe percent of users, the purpose the frame a ad assessing 0.5 SecondsUniversal interaction he average height of the user pretend you spent for the AdUniversal interaction Time4
Standard IAB | 300 x 250300 x 250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 5
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe6
rising stars | ?lmstrip 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T7
rising stars | Sidekick 300 x 600 | Jeep Jeep | Expanded8
rising stars | Control 970x90CollapsedExpanded AXE9
rising stars | Portrait format 300 x 1050 300 x 1050 Westin Hotels Jeep10
rising stars | Poster-970 x 250 Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T11
Universal interaction rate comparison rising stars Excel in universal interaction rate 9.6% 3.9% 12
Universal interaction time compare rising stars Excel in universal interaction time 5.8 seconds 3.9 seconds13
Universal interaction rate comparison best rising star vs best 728 x 90 or 300 x 250-2.1 X 14
Universal interaction time comparison best rising star vs best 728 x 90 or 300 x 250 2 X 15
Heatmaps
Standard IAB | 300 x 250300 x 250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 17
Standard IAB | 300 x 250 heatmaps300x250 | Jeep 300 x 250 | Westin Hotels & resorts 300 x 250 | AT & T 18
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe19
Standard IAB | 728 x 90 728 x 90. Jeep 728 x 90. Westin Hotels & resorts 728 x 90. Axe20
rising stars | ?lmstrip 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T21
rising stars | ?lmstrip heatmaps 300 x 600 | Jeep 300 x 600 | Westin Hotels & resorts 300 x 600 | AT - & T22
rising stars | Sidekick 300 x 600 | Jeep Jeep | Expanded23
rising stars | Sidekick of heatmaps 300 x 600 | Jeep Jeep | Expanded24
rising stars | Control 970x90CollapsedExpanded AXE25
rising stars | Slider heatmaps 970x90CollapsedExpanded AXE26
rising stars | Portrait format 300 x 1050 300 x 1050 Westin Hotels Jeep27
rising stars | Portrait of heatmaps 300 x 1050 300 x 1050 Westin Hotels Jeep28
rising stars | Poster-970 x 250 Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T29
rising stars | 970 x 250 Billboard heatmaps Jeep 970 x 250 Westin Hotels & resorts 970 x 250 AT & T30
A total Views0Views on SlideShare0Embed Views0
View the original article here
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